Responsibilities:
- Performance Tracking: Establish and track key product metrics and KPIs to measure product success and identify areas for optimization. Use data analytics to make data-informed decisions and iterate on product features accordingly;
- Competitive Analysis: Stay up-to-date with market trends, emerging technologies, and competitor offerings. Leverage this information to drive differentiation and maintain the company’s position as a leader in the tech industry;
- Product Marketing Support: Collaborate with the marketing team to create compelling product messaging and support product launches with effective marketing campaigns;
- Provide data-driven recommendations to enhance customer segmentation and targeting strategies to improve campaign outcomes;
- Create and maintain comprehensive product dashboards and reports that provide real-time visibility into business performance.