We are seeking an experienced, autonomous, and passionate Influencer Marketing Analyst to work with us!
This role involves developing and managing local KOL relationships, creating content strategies to engage gaming communities and analyzing data to optimize marketing strategies for gaming products.
It focuses on increasing brand visibility and user engagement through influencers and content creators.
This position is based in São Paulo, Brazil.
Main responsibilities:
- Influencer Resource Development and Management: Develop, collect, and screen local Key Opinion Leader (KOL) resources on platforms such as Instagram, Facebook, Tiktok and YouTube. Establish and maintain strong collaborative relationships with KOLs to promote the brand effectively.
- Develop local Content Creator Strategy: Create an in-depth strategy to foster local creators from gaming communities, promoting their growth in partnership with the game and collaboration in an effective way with cross team activations with Marketing, Esports, PR, and similar.
- Social Media Collaboration Strategy: Develop and execute social media collaboration strategy with KOLs and Content Creators, focusing on engaging content. Ensure creativity and appeal in content to enhance user engagement and brand visibility.
- Market Promotion Strategy Development and Execution: Participate in formulating and implementing marketing strategies for gaming products with focus on KOLs. Plan and execute online and offline activities to increase the product's influence in the local market.
- Tell us briefly about your relationship/experience with influencers in the gaming industry.Data Analysis and Feedback: Monitor and analyze data from social media and marketing activities to understand user behavior, macro and micro trends. Adjust operational strategies promptly to optimize promotional effectiveness.